In this season of giving, communities across Michigan, from Alpena to Zeeland, helped raise nearly $70,000 by participating in McDonald’s first ever “Get Your Socks On” campaign, which invited customers at nearly 300 McDonald’s restaurants to purchase $1 paper socks or $5 red and white stripped cloths socks, with all proceeds going to the Ronald McDonald Houses of Mid and Western Michigan, in Lansing and Grand Rapids respectively.
Many restaurants sold out of the cloth socks, which were inspired by Ronald McDonald, within the first few hours of being available.
The campaign also spurred schools, professional teams, hospitals and others to launch social media challenges. In Zeeland, Mich., the entire staff at Zeeland West High School purchased cloth socks in a show of solidarity for the pregnant wife of a colleague who was staying at a Ronald McDonald House in Philadelphia.
In Saginaw, Mich., a professional hockey team, the Saginaw Spirit, donned socks and challenged other teams to participate.
The Alpena community flocked to the local McDonald’s in huge numbers, selling hundreds of paper socks and almost 100 cloth socks on the first day of the campaign.
And, in Grand Rapids, 100 staff members and patients at Mary Free Bed Hospital surprised Ronald McDonald and the Western Michigan House team by purchasing and wearing his signature socks during a visit. (Video: http://bit.ly/1NzsCFS)
All proceeds from Get Your Socks On will be split between the Lansing and Grand Rapids Houses to support their work in serving more than 600 Michigan families. The houses offer free extended stay lodging for families of ill children receiving medical or mental health treatment.
“We are extremely grateful for the tremendous support the Ronald McDonald Houses received from communities around the entire state through their local McDonald’s restaurants,” said Carolyn Hurst, executive director of the Ronald McDonald House of Mid-Michigan.
“This unique campaign really touched the passion of communities across the state and helped raise the funds necessary for us to continue to serve families throughout Michigan,” said Marcie Lewis, executive director of the Ronald McDonald House of Western Michigan.
Ronald McDonald Houses serve a number of hospitals throughout Mid and West Michigan including Helen DeVos Children’s, Mercy Health, Spectrum Health, Sparrow, Pine Rest, Mary Free Bed, Forest View, Metro and other hospitals and clinics.
About the Outstate Michigan Ronald McDonald Houses:
The Ronald McDonald House of Mid-Michigan features eight bedrooms and the Western Michigan House has 17 bedrooms. Both provide support services, full kitchens, laundry and living areas for families to study, work and play. Each house also offers opportunities for families to connect with each other for additional support.