It may be hard to resist the national chains when they go to seemingly insane lengths with amazing deals on hot holiday items to entice you out on Black Friday—but, smaller and independently owned shops are hoping their superior customer service and wide array of one-of-a-kind gifts will make you consider doing some of your holiday shopping locally during the fourth annual Small Business Saturday on Nov. 30.
“Small Business Saturday is Boyne City’s chance to show local mom-and-pop businesses that we recognize the hard work they put in to provide unique and valuable goods and services to our town,” said Boyne City Gazette Publisher Chris Faulknor. “The Boyne City Gazette is one of those very same small businesses, and we strive to support others like us.”
He added, “It makes me proud for The Boyne City Gazette to be a part of the mission Small Business Saturday is here to support.”
American Express started Small Business Saturday in 2010 as a way to help focus on all that small businesses have to offer during the holiday shopping season.
“Ninety-nine percent of the businesses in Boyne City are small independent businesses,” said Boyne Area Chamber of Commerce Executive Director Jim Baumann. “When you support Small Business Saturday you are supporting your neighbors, local employment and a stronger community.”
The effects of Small Business Saturday have been tangible among many retailers nationally—participating retailers reported nearly 30 percent increases in sales between Black Friday and Cyber Monday, according to American Express.
And, more than 100 million people showed up to shop at small businesses during last year’s event.
American Express is also helping businesses market their Small Business Saturday involvement with a digital toolkit that includes easy-to-use sample text for tweets, blogs, Facebook and other advertising help. Just go to https://www.americanexpress.com/us/small-business/Shop-Small/ or Google “Small Business Saturday” and click the above link to download the kit and learn more about the event.
Small Business Saturday is a day for everyone—from the business owners who create jobs to the customers who buy locally—to support small businesses that invigorate the economy and keep communities thriving.
As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business this Nov. 24, you’re showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy.
That’s up to you! You can go shopping or dining at a local small business, spread the word to others or share the news online and through social media. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that’s what makes Small Business Saturday a success.