By: Benjamin J. Gohs, News Editor
The early bird may get the worm, but Earlier than the Bird shoppers will find treats, swag and savings on Saturday Nov. 17 in downtown Boyne City.
Begun several years ago as a way to give holiday shoppers a preview of local goods, the event is now in its third year.
“It’s a crazy idea getting shoppers outdoors in November in their pajamas, but it’s been a lot of fun,” said Boyne Area Chamber of Commerce Executive Director Jim Baumann. “There’s good bargains every year because the merchants have really gotten behind it—last year we had more than 30 stores and restaurants that participated.”
Baumann said most shoppers hit the “big box” stores on Black Friday, and Earlier than the Bird gives local shops an opportunity to showcase their unique wares.
“We call it ‘Earlier than the Bird’ because it’s before Thanksgiving and what we’re really trying to do is encourage people to shop local,” he said. “Almost all the local participating stores will have breakfast snacks like sweet rolls, doughnuts and coffee.”
Baumann added, “People get a kick out of it—it’s kind of funny seeing people who don’t know what’s going on and wondering why all these people are walking around in their pajamas.”
The event is scheduled between 7 a.m. and 11 a.m.
Shoppers are encouraged to first visit the Boyne Area Chamber of Commerce office at 28 South Lake St. to pick up a map and list of vendors and, if you are wearing your pajamas, you will get this year’s version of the Earlier than the Bird coffee mug. Sweatpants and workout clothes are not counted as pajamas.
Baumann said the chamber is currently in the process of compiling its list of participating businesses and their specials.
Some stores start off with major discounts and gradually decrease the percentage as the hours go by—all the more reason to get into downtown Boyne City by 7 a.m.
“We hope to see a lot of people shopping downtown. And, we’re hoping for decent weather … which we’ve actually had for the last few years,” Baumann said.
This event is co-sponsored by Boyne City Main Street and the Boyne Area Chamber of Commerce.
Call 582-6222 for more on this event.
Don’t forget to pick up your Boyne Holiday Guide while you’re at the chamber during Earlier than the Bird.
This year’s guide is bigger and better than ever, and includes all the information and holiday fun you need to get you from Turkey Day to Christmas Day.